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An Accenture study from 2001 was republished showing how companies that built a competitive disadvantage during a downturn continue to pull away from the competition after the recession. It proves the importance of strategic planning and spending vs. a hunkering down approach, and how the actions of companies now can have an important and long lasting impact on their overall competitiveness and success moving forward.

What is common today is the knee-jerk reaction to significantly cut costs without taking a measured and strategic approach, and this wholeheartedly applies to your supply chain. If you think that waiting to buy a WMS can wait, then you’re already two steps behind the competition who not only has better visibility and collaboration with customers, but is winning new business.

Recessions Bring Pain—But Also Opportunity to Gain Important Competitive Advantage in Supply Chain Performance
May 20, 2009

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